Take note and consider including it in your next strategic marketing plan The second edition of the Marketing Hot Trends study for B B companies prepared by the Spanish Marketing Association puts on the table what are the challenges that companies in the sector will face in this coming year. As a barometer the study presents us with the situation of B B marketing in Spain and shows us where most of the investment in Marketing and Sales will go. marketing hot trends https www.asociacionmkt.es estudios y analysis presentation ii marketing hot trends committed.
These are the leading bets in B B marketing strategies that we highlio mobile number list mght for this coming year Artificial Intelligence applied to Marketing. Technology with autonomous learning models and automation that help us to get to know our potential client more and better. The objective Minimize commercial work and improve productivity in sales teams. In this sense HubSpot has gained a lot of ground and is at the forefront as an automation tool. See HubSpot vs. Salesforce which CRM is best for my B B company Web optimization for voice searches.
According to PwC of people aged speak into voice-enabled devices at least once a day. Voice searches have increased by in the last year so among other strategic actions you would find optimizing your website to the needs of the market. See Why SEO is important for industrial companies ABM Star strategy for this coming. See How to empower the sales team with ABM marketing in B B companies Now you know how to create your strategic marketing plan for your B B company step by step. We must recognize that it is a long and complex process which requires analytical tools and methodologies to arrive at a truly effective action plan.