Whether it's in the newspaper, a blog article, a sales text or a Twitter message, we pick what we want to read based on the headline. But let's jump back to the sellers and compare them to the advertising. Sellers are always there and cannot be ignored. The advertising, on the other hand, can very well be ignored. The seller, in turn, has to talk to a lot of people with hopes of interest. In advertising (and thus also in Internet marketing), you can assume that the person who is reading is also seriously interested.
That's why, according to Hopkins, the purpose of your headline is to weed out the interested from the uninterested . So only write headlines for those people. Only care about her and nobody else. 6. Psychology Any good marketer should understand the psychology. You have to know the hot Israel phone number list buttons, the "hot buttons" that you can press. You have to learn that certain effects lead to certain reactions. For example, Hopkins found that curiosity is one of the strongest human drives. Or that many people decide based on the price . Humans are not experts and if the price is high then it is automatically associated with good quality. Give trust too . Build a trusting relationship. Give them something in advance.
Let them test your product. People are honest (at least most of them are). offer (whether in quantity, time, or for a specific group). I know that from my own experience - actually I'm relatively resistant to advertising, but with a limited offer you can get Proximity and personality is another important factor. For example, only ever write to ONE person in your texts (whether in your blog, e-mails, sales texts or in social media). Try to create an atmosphere like having a good coffee with a good friend. Flatter the people in your marketing too. people like that. 7. Be specific A person who makes a specific claim is either telling the truth or is a liar.