In the context of emailing, we can define interactivity as "an action carried Image Manipulation out in an email that triggers an event within the email itself". Within these parameters, we can find a multitude of interactive elements: menus, Image Manipulation carousels, product presentations, search engines, questionnaires.
This trend is very interesting for marketers because Image Manipulation it allows to move the interactions that would normally occur on the landing page to email . In this way, users encounter fewer barriers and the engagement rate goes up. To reach its full potential, interactive Image Manipulation email marketing faces two challenges: Differences between mail providers , which may result in interactive elements not being accessible to all subscribers.
The solution is to have an "option B" (for example, a Image Manipulation static image or text) that is displayed in case it is not technically possible to introduce the interactive element. Changes in the analytics used . With "traditional" emails we focus on metrics such Image Manipulation as open rate and click rate, but when introducing interactivity we are forced to consider other parameters, such as.