Also read: Move to multi-touch attribution Special Database models in Google Ads Until now, data-driven attribution has only been available to advertisers who met a number of requirements. On September 27, 2021, Google announced that data-driven attribution will become the new standard. The model will then also be available to all Special Database advertisers, you no longer have to meet the previously set requirements. Why is this change important? With data-driven attribution you can make the conversion path so much more transparent. You can see which ad types contribute the most to your goals and adjust, adjust or even change your Special Database Google Ads strategy where necessary.
The requirements for data-driven Special Database attribution will be slowly released in early October 2021. It is expected that all advertisers will be able to use data-driven attribution early next year 2022. My advice? Turn it on! In my accounts I am very happy with the extra data and the impact of the different Google Ads ads is a Special Database lot clearer. It's that time again on Friday 26 November. Black Friday, the bargain event of the year. Black Friday originally comes from America and is slowly but surely becoming a fixture on the Dutch Special Database calendar. With two months to go, you have plenty of time to think about which products you are going to discount.
And perhaps even more important: from Special Database which moment you start doing that. Spoiler alert : the best time to put your deals in the (online) shop window is not on Black Friday itself. But when? We give you tips to get the most Special Database out of it! America vs. in the Netherlands Black Friday has been celebrated in America for years and is the closing date for Thanksgiving, an American holiday. Black Friday was originally set up by retailers Special Database so they could write black numbers and not end the year with a loss.