The key to running your business SEO agency is to keep communication levels flowing. Give them the tools and access they need to succeed and help Banner Design them champion any work they need. Too often, I've inherited strong, capable agencies that fell silent with no real work done within weeks or even months. Frustrations were on both sides, no one's fault. Contracts are always signed with positive optimism and a solid plan. But with dwindling communication, and little to no support, the agency can't succeed - and your SEO will fail. Set up expectations and a plan (roadmap) of the deliverables that the agency must follow. Provide support where you can when they need you and Banner Design follow up with other teams the agency needs to complete the job as promised.
Agencies with enterprise-level experience Banner Design usually skip beyond the obvious fixes, as they understand that there may be business reasons for these solutions. An example is the Nordstrom website. It's a glaring SEO problem that anyone who goes to 'nordstrom.com' gets redirected to 'shop.nordstrom.com'. I've always said that any SEO who doesn't talk about it doesn't know SEO. However, they should: Keep understanding that there might be a business reason. Banner Design Track the impact against the effort it would take to fix it. Be open to feedback with any feedback (or explanation) the SEO team might give during a review. Advertising Continue reading below An agency that hasn't worked with a complex enterprise-level site may not understand this: It's not as simple as it seems. The company might not support it. There could be legal reasons. The fix may not be scalable. Banner Design Corporate agencies will also understand that the level of engagement of a large company may be higher than that of most of their smaller clients.
Advertising Continue reading below Organize at least weekly check-ins Banner Design with a clear list of what they're working on, what your team is working on, and expected delivery dates. Discuss your situation with each other's tasks and always end with any recommendations they might have for the work to continue. Monthly check-ins with key stakeholders always help hold everyone accountable. Other teams can use the agency, but they also need help understanding their role in the work that needs to be done. I like to end each quarter with a report on the tasks completed and the Banner Design return on investment of projects or tasks completed more than 3 months ago. In some cases, I've seen weekly, monthly, and even daily reports, but then the agency becomes a reporting agency rather than an SEO agency, and when the contract is in place, it's not renewed. Find your Banner Design sweet spot for communication and expectations, adjust them as needed, and revise the contract as often as you all deem necessary. Advertising Continue reading below When you all work together, you will see SEO success that both parties are there for. Featured Image Credit: Paulo Bobita