The rapid development of the Internet has provided people with a convenient way to obtain information. Various types of information consulting APPs emerge in an endless stream. These APPs reduce the cost of obtaining information for content consumers; for content creators, it is to let their own The works break through the boundaries of traditional paper media and allow more people to discover them.
In the era of information explosion, content consumers are faced with the following dilemmas:
Abundance of information: In the past, people had few information channels and only relied on TV or paper coal to obtain information, but now one after another APP is a whole new world, and many content production cycles country email list have become faster (such as Weibo’s 150-word short copy, 15-second short video on Douyin, 10-minute audio from Himalaya), the production speed of information is increasing at a geometric rate.
The signal-to-noise ratio of information has been improved: the emergence of various content information platforms has lowered the threshold for content creation. No matter what your knowledge and identity are, as long as you have a mobile phone or computer, you can create and be distributed by the platform and show it to others; but Not everyone can have high-quality output, and ordinary and mediocre content always accounts for the majority. Users are already faced with a huge amount of information, and because the quality of output is difficult to guarantee, high-quality content is constantly diluted.
In addition to the external environment, changes in the fundamentals of China's economy have had other effects on people:
The abundance of material makes people have more spiritual pursuits.
The dividends of economic development are gradually disappearing, the new generation of migrant workers need to face more intense social competition, and users have a greater demand for self-improvement.
Today's China has passed the era of the Internet, the Internet is developed and the economy is rich, people are no longer satisfied with consuming content; they have more active desire for high-quality content, some people pay money, some people People are caused by changing their reading habits. The knowledge content industry has gradually entered people's field of vision.
1.2 Market size
The pan-knowledge content market has grown rapidly since 2016. The epidemic in 2020 will have a huge impact on the real economy, but it has brought benefits to the pan-knowledge content industry. Anxiety about the future has aggravated people's need for self-improvement.
According to data from iiMedia Research, 63.1% of Chinese users have purchased knowledge-based paid products in 2020.
(Reference from iResearch)
In addition, the data for the first half of 2020 shows that the penetration rate of China's online pan-knowledge content platform has reached 86% (calculated as: the number of independent devices of the pan-knowledge content platform/the number of mobile netizens), and for the vast majority of Internet users, Yandu has been in contact with the pan-knowledge content platform, and the development of many years has laid a good market education.