What exactly does a good lead list look like? The content of the lead list depends on how exactly a lead is defined in your company and what data you need. There are lead lists consisting of companies or contacts i.e. selected employees. Which one you choose mostly depends on the goal you are pursuing with the list. On company lead lists you will usually find several contacts per company. The goal is the company. Such lists are used for example in account-based marketing. As the name suggests marketing and sales activities are aimed at specific companies =accounts. Mailings are also often created with company lead lists as this allows several contact persons of a company to be contacted quickly and easily.
They are also an option for you if your offer is for entire companies or industriesand you are not dependent on a single contact person. For example trade fair organizers aim to win a Latest Mailing Database company as an exhibitor andor visitor so their lead lists ideally contain not only management and marketing but all employees. In contrast you will only find one to very few contacts per company on contact lead lists. The goal is the individual employee or the department. These lists are usually given to sales to look for telephone contact. If the sales team is given a specific contact person right away the chances of success are significantly higher.
Contact lead lists also make sense for you if your target group is based onlimited to individual departments or functions within a company. A provider of payroll accounting software for example only addresses personnel managers. Helpful information that should not be missing from any lead list: full and correct company name Name and title of the contact person Contact options via telephone extension andor e-mail address Also advantageous is: the position and department of the contact person if available the lead channel through which she became aware of your offer or why an interest in buying can be concluded.