Marketing Strategies For Companies On Linkedin

The Buyer Persona BP, robot portrait of our potential client, is a fundamental element in the conceptualization of any sales strategy, but in addition to its use as a compass that guides our commercial actions, it has other additional advantages that we should not give up. . The correct definition of the BP improves the efficiency of the internal functioning of an organization , because it provides extremely valuable information to all team members, regardless of their specific function, and contributes to the construction of more open, transparent and transversal companies. In addition, the recreation of our ideal client is key when it comes to segmenting our business databases , when we begin to be overwhelmed with contacts, and it helps us to make our brand message more profitable.

Stay with us and we will teach you the other uses of the Buyer Persona. More internal communication How many times has a team meeting failed miserably for a reason as Latest Mailing Database compelling as the fact that the participants were not talking about the same thing? But it is that, to finish fixing it, those present were completely convinced that they actually did. It is not too demanding an exercise in abstraction to imagine the final result of the meeting. One way to avoid those interactions in which one speaks Armenian and the other responds in Farsi is to be clear about who our company's Buyer Persona is, because by knowing exactly what specific objective we are heading towards , internal communication for everyone improves. and consistency, unity and coherence are gained in the actions carried out.

To complete the design of our BP we have made a significant effort to research and build the story, for which we have prepared a myriad of documents that have as a consequence the definition of a lexicon and vocabulary that must be shared by the entire team. We may speak Chinese, but at least we're all in standard Cantonese. This solid documentary source, which has involved a great collective effort, is also of enormous value to improve the planning of our strategy meetings, to prepare agendas that are more adjusted to real needs and to check if we are deviating from the established goals.