Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable and impactful stats in this roundup, updated regularly since 20th March 2020.
Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more.
Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery.
Contents
Advertising
Customer experience
Workplace impact
Employment
Retail & FMCG
Latest
Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19
Thanks to a boost in social and ecommerce advertising over the course of the pandemic, new research from WARC Data suggests Amazon, Meta and Alphabet could account for half of a potential $1 trillion advertising market by 2025. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8% year-on-year to total $771 billion. It is predicted to increase even further over the coming years, climbing 12.5% and 8.3% in 2022 and 2023 respectively.
In particular, heightened advertising in ecommerce settings is set to drive this trend. According to results from WARC’s survey of more than 1350 advertising professionals, two in every three marketers who already dedicate a proportion of their budgets to Amazon are expecting to increase their spend further in the coming four years. Heightened demand from advertisers has and is expected to steer cost per click upwards on the platform as a result.