Now that we understand the four types of engagement, we can move on to the five levels of user engagement. Each of the five levels of user engagement help put the types of engagement in motion. Thoughts create emotions that create action. If a brand consistently advertises their product to their potential customers and they start to relate to it, it will only be a matter of time before their thoughts will create an emotion that makes them feel like their lives will be better with the product. Once that happens, they will more than likely try the product. If the customer gets a great result from the product, you may have just achieved a loyal customer.
Let’s talk about the five levels of user engagement. The Photo Restoration Service Art of Evangelism Let’s start with evangelism. Evangelism is not to be confused with religion. Evangelism is the process of persuading people to believe in a religion but not religion itself. Evangelism changes a potential customer’s mind from unawareness and disbelief to belief. The whole purpose is to enhance brand awareness and get potential customers interested in what a brand offers. Evangelism is the most crucial aspect of marketing. Social media posts, commercials, and email marketing initiate and maintain the process of evangelism. Education Once the process of evangelism has created belief and a potential customer’s mind about a brand product, it’s time to educate them on the service offer. Engaged users need to believe in a product and trust that their investment is worth it.
An active user of a weight bench needs to know that if they work out on a specific weight bench regularly, they will be safe from injury and achieve the results they desire when they want to achieve them. Education is the bridge that fills that gap between believing and investing. Education teaches the consumer how the product can solve their problem and enhance their quality of life. It can be as minor as creating foam on top of a cup of chai tea or as complex as overcoming knee pain. This is also the opportunity for the business to teach their community about how the product came about, their mission to address a specific pain point for their consumers, and why they passionately believe in their product. Education is a great selling point for increasing your product’s number of engaged users.