I get why people talk so much about building an email list, but I sometimes wonder if it’s still as effective as before with all the social media platforms around. Some say email subscribers are more loyal, others argue it’s outdated. It kind of reminds me of the debates I saw after mission impossible dead reckoning — some fans focused on the action, while others argued about the story and pacing. What do you guys think, is email marketing still the most reliable way to reach people?