Why is this valuable to you? You'll see the competitive landscape relevant to your business and where each one fits in. This feature is great for finding the most promising keywords for your specific industry. It shows you who is getting the highest traffic share in the selected niche and which keywords are bringing in the most traffic. You'll get a more accurate look at companies similar to yours. Keyword screenshots for the TV film and streaming industry. Pick an industry sector to see which keywords bring in the most traffic and where.
Customized industries with greater precision If you operate in a industry email list small and highly specific industry, offers a better solution: create your own niche industry. The tool allows you to select up to number of competitors, create a new market within the tool and view the data in context. How does this help you? You can conduct keyword research at scale and analyze how you are performing against a group of similar competitors. On ad exchanges, publishers' inventory is auctioned off and advertisers bid. Sometimes you will see the term ad network in place of ad exchange, however, they are not the same thing. Ad networks act as resellers of inventory, so publishers relinquish control of their inventory on those platforms. Ad Exchange was born out of a desire for better control and limits on fraud. Demand-side platforms are platforms where advertisers or ad agencies upload their assets and book campaigns. It includes setting criteria for audience demographics and ad space requirements.
Supply-side platform publishers list their inventory on this platform. Store relevant information for the ad exchange platform to pull data and provide space when the demand comes. Real-time bidding describes the process of the ad exchange platform and collaboration. How does programmatic advertising work? These are the players in the process of programmatic advertising. Often other platforms or services are involved, but they don't significantly change the overall process. Follow the above to understand the key steps in the programmatic advertising process and the role of each participant. In a traditional media buy, an advertiser and a publisher negotiate a deal on an advertising campaign.