Amazon's list, offering discount codes for Amazon products. If you are interested in the offer, enter your email address. Then they go to Amazon and buy the product at a discounted price. And you have their emails to further develop your relationship with them, promote your brand, and get repeated sales. References: Amazon Basics:
Why You Need Automatic and ghost mannequin effect Manual Campaigns Amazon announces Spark for customized customer product discovery 8 Best Outbound Sales Automation Tools for Cold Email How to use the mailing list That is, there is a mailing list. So what? Here are 10 emails that Amazon sellers can use to build their brand, build relationships with their customers, grow their sales, and grow their business. 1)
Welcome email Welcome emails are very important. This is the message sent immediately after someone opts in to your list. Use welcome emails to set your brand's tone and let your customers know what you can expect from your communication. Welcome emails are a great opportunity to tell a brand story and allow readers (who will soon become customers) to "buy" from the beginning.