User model and transaction model are two common models that affect product managers' decision-making, and will be divided into two statements. The last part mainly talked about the user model. 1. Users, user behavior and user value The core job bulk sms service of a product manager is to study users, so that enterprises can develop products for the needs of users, and the core of studying users is to study user behavior. Two Models Affecting Product Managers' Decisions - User Model and Transaction Model (Part 1) Figure 1 Users, user behavior and user value In the product category, we bulk sms service can think that user value is a function of users and context, that is to say, the product value perceived by users is the result of the dual effects of user attributes and context. 1.
User Users are users of products, which are heterogeneous, contextual, malleable, self-interested, and bounded rationality, resulting in vastly different preferences and demands among different users and the same user in different time and space. In bulk sms service other words, what does the user think about this thing? Does it work for me? How many impressions and judgments differ. For example: Xiao Zhang is a colleague who pays great attention to personal hygiene. He washes his hands before meals and after using the toilet. He also likes to wash his hands after touching public objects. Therefore, there is often a bottle of hand sanitizer on the workstation. This Xiao Li thinks, this is bulk sms service really hypocritical. 5% of office hours must be spent on personal hygiene, not to mention, does hand sanitizer really get rid of germs?
I didn't use hand sanitizer, didn't I get sick? This is not the outbreak of the new crown pneumonia, who uses hand sanitizer more often than bulk sms service him? ! 2. Situation It is a situation in a specific situation, including the real world, macro context and micro context. The real world is composed of matter, life, and consciousness, which is the level of consciousness we study; the macro background is an external objective factor independent of the product, such as the cultures, policies, and customs of different countries; the micro background is the one that directly bulk sms service affects the user’s current Awareness environment, such as whether users wear masks before and after the epidemic. 3.