Their musical career and their notoriety allowed them to be influential in their community. As a result, they can promote the various events in which they participate, but they also take the opportunity to promote their albums and therefore to influence their subscribers. The sport category is one of the most represented categories. It mainly brings together famous influencers such as top athletes who promote recognized brands in their respective sport. Athletes who have a large community are influencers sought after by certain brands.
They seek, in fact, to promote their products through the image and notoriety of sports ambassadors. We can mention in particular the partnership between Nike and fax list the footballer Cristiano Ronaldo, who is one of the most followed people on Instagram in 2018 in the world. Ranking of the best global influencers on Instagram Finally, let's move on to a category that is growing in popularity. These are general public influencers , in other words public figures, celebrities or people whose notoriety is most often made thanks to reality TV.
You may not know it, but a very large part of brand marketing strategies involve these influencers. The reason is simple, these influencers have succeeded in creating their own approach and their own use of influence marketing communication. In France, we think of Caroline Receveur or even Nabilla Benattia. What particularly interests brands is the age of their subscribers (13-24 years old). Conclusion To conclude, the influencer is a current profession, but also in the making, because it will still have to change. Many people want to get into this new profession.